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Sonoma Valley Hospital attracts specialists with timeshare office space

“Sonoma is a small market and it’s difficult to attract physicians, and particularly specialists,” according to Sonoma Valley Hospital CEO Kelly Mather. And because it can be difficult for seniors and low-income residents to travel 30 minutes to an hour to find the care they need, Mather and her staff have made it a priority to bring new specialists to Sonoma over the past year. One way that they did this was to establish “timeshare” office space to make it easy for specialists located elsewhere to conveniently schedule times in Sonoma to see patients. Their efforts have been successful enough to warrant a second office, which will open at 462 W. Napa St. in April. (Sonoma Index-Tribune)